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07 18th, 2009| 
The new serjeant’s pike was nine feet in length with a spear head which screwed into a socket and a cross-piece to prevent the head from penetrating too far signatures of art deco cabinet makers paris . The wooden shaft was painted white in order to show up the polished metal parts antique chinese chicken coop .
The recognition that the sword was now the officer’s primary weapon led to some apparent anxiety as to the suitability of the various regimental patterns, for the General Order which abolished spontoons said that infantry officers were to ‘provide themselves with a strong substantial uniform sword with a straight cut-and-thrust blade, an inch broad at the shoulder and 32 inches long antique bugatti table . The hilt, if not steel, to be either gilt or silver according to the buttons on the uniforms antique collectors .’ In accordance with existing policy all details of design were left to regiments, but the stipulated width at the shoulder ensured a fairly substantial blade 16th century settee .
The period of regimentally designed swords, however, was drawing to an end 1930’s austro-hungarian furniture . The first to be dealt with were the cavalry 19th century regency antique furniture .
By the 1780’s it appears that all Light Dragoon regiments had stirrup hilts to their swords, formed by bending one quillon up to join the pommel, and most blades were curved in varying degrees 18th century cabinets to hold chamber pots . They remained fairly short, for Light Dragoons, unlike the ‘heavies’, wore their swords when dismounted instead of leaving them on the horse french empire desk cabinet maker logo .
Of the heavy cavalry the 6th Inniskilling Dragoons were noted in an Inspection Return of 1777 as having ‘new swords being made’ ant cherry antique dictionary tables . These new swords had half basket-hilts, and were perhaps of similar design to the earlier Dragoon sword already mentioned scottish flame mahogany chest of drawers .
In 1788 a Board of General Officers on the clothing and equipment of the cavalry passed resolutions regarding the swords most suitable for both light and heavy cavalry modern oriental writing bureau .
That in respect of the light cavalry said: `Regimental swords and sabres for Light Dragoons veneer inlay 1940 bedroom set antique . The hilt to be of the same form as used by the Light Dragoons and to be 5 ins antique centre table with caryatid legs . long in the grip antique center tables . The blade to be 36 ins king george drop leaf gateleg table . long and the curve in the centre to be i I ins john toulouse porcelain modeller . from the straight line antique austria 1855 - 1953 statues . The breadth to be i-j- ins george i folding card table antique . long in the shoulder antique drop leaf table federal period . The blade to be I ins antique silver gravy boat . thick and to finish about II ins circular glass pedestal dining table . from the point rectangular drop leaf sofa table . Officers’ swords for all the regiments of cavalry to be uniform with those of the men 1918 1940 usa design trends creators raymond loewy .’
For the heavy cavalry the resolution was:
`That the hilts of the swords of the regiments of Dragoon Guards and Dragoons be half basket, the same as those of the 6th (Inniskilling) Regiment of Dragoons cabriole in architecture . The grip from the guard to the point of the button to be 7-r8x in antique tea kettle . The blade to be 3 ft double gate drop leaf table antique . 9 in english ironstone potteries ltd . long from the guard to the point meissen kandler . The breadth of the blade at the shoulder to be 1 5/12 in oak chamber pot chair ., and the back to be
in recognizing antiques pembroke table . thick and to finish about 14 in lovers on a swing’ meissen porcelain . from the point “antique sheffield silver dresser” .’
This was the first time that such detailed specifications had been drawn up for the swords of the Army serving epergne . There was little, if any, room for regimental variation, and even the officers’ swords had to conform to the official pattern silver forks made in italy . The most striking feature was the very great length of the-heavy cavalry sword antique music cabinete with mirror at the top .
On the 14th November 1796 a Royal Warrant was issued which contained regulations governing the design and pattern of the swords of the cavalry; and in the same year a General Order gave instructions regarding the swords to be worn by officers of the infantry irish, intricately carved lion paw, oak dining table, 1800’s, 6 leafs . Thus for the first time there were official patterns for practically all personal weapons in the Army fiddleback walnut .
The new infantry officer’s sword was described in the General Order as follows:
`The sword to have a brass guard, pommel and shell gilt with gold and the grip or handle of silver twisted wire antique english ironstone . The blade to be straight and made to cut and thrust; to be at least i in 1920s and 1930s hand painted enamel posters . broad at the shoulder and 32 in example of 18th century wooden handle silverware . in length conformable to former orders given in 178′6 types of timepieces in ancient times with pictures of it .’
Thus the dimensions of the blade ordered in, 1786 were retained, but the design of the hilt was also now governed by a regulation cylindrical crock eared handles cobalt blue . The General Order was probably accompanied by a drawing, for precisely the same pattern of hilt was common to all the regiments of Foot antique furniture marks . It had a flat ’shell’, or plate, at the top of the blade, with a heart-shaped indentation at front and rear are mahogany drum tables in demand . On the underneath side of the plate ornamental decoration connected the two indentations and surrounded the blade antique dresser teardrop mirror . From the rear indentation protruded the stump of
• quillon terminating in an acorn muller freres chandelier . From the front indentation
• single-bar popular antique american earthenware brown . knuckle guard rose in a curve to the base of the pommel old fashioned dutch dining tables . The pommel was urn-shaped antique sofas 1920 . Round the knuckle guard was twisted a crimson and gold sword-knot, ending in a tassel knife urns .
Old habits, however, died hard antique golden oak drop leaf table . Whilst in general the orders were adhered to, a practice arose in some regiments of wearing sabres, or swords with curved blades american empire sofa . In most regiments it became the custom for officers in Light companies to wear sabres fitted with a form of the Light Dragoon stirrup hilt antique table turned feet . So general did this practice become that by r 81 5 it seems to have been recognized, perhaps unofficially, by the Authorities verlys holophane .
The Warrant of 1796 directed that for the heavy cavalry:
`A new sword 35 in, long in the blade is to be substituted in lieu of that now in use, having been found unmanageable owing to the length of the blade and the weight of the hilt “u shaped” coffee table mahogany . The rivet which fixes the*back of the hilt to the middle of the handle to go through the shank of the blade and the back to be well rivetted near the guard directoire napoleon furniture . The shank of the blade to be large and the top of the scabbard to be made to take off for the easier replacing of the same value of iron table lamp made in 1940’s .
The instruction does not contain many details of the sword, but again it was probably supported by a drawing harlequin pattern period furniture . This was almost certainly the heavy cavalry sword which was used throughout the Napoleonic wars, since there is no evidence of any other pattern being introduced before 1822 antique alcove sofa . The hilt of this weapon was of steel and consisted of a flat disc which was pierced with holes, with a short projection at the rear, and the front tapering to a knuckle guard which was curved to the pommel cantagalli marks . It was an ugly design black desk curved legs . The blade was peculiar in that it finished in a hatchet point and could thus only be used for cutting viennese chairs . On the whole this was probably the worst sword which was ever issued to the British Army 18th century horoldt augsburg vases . Even the allegedly unmanageable weapon which it replaced at least gave far better protection to the hand and could be used for thrusting william hogarth + nicholas sprimont .
If the heavy cavalry sword was the worst the Army ever had, the light cavalry sword was almost certainly the best rectangular drop leaf 5 leg dining table with 4 leaves . The Royal Warrant retained the pattern recommended by the Board of General Officers in 1788, but shortened the blade by some three inches florals in british furniture . It was described as: ‘A sabre to be of the pattern last approved by Us and the length of the blade to be 321 ins art deco regency mahogony . or 33 ins scandinavian aesthetic . measured in a straight line from the hilt to the point but not to exceed the latter measurement’ scottish chest drawers . With the shorter length, of course, the same deviation from, the straight line would result in the blade having a more pronounced curve than the 1788 pattern yabu fruit .
This light cavalry sabre was intended for both cutting and thrusting; but it was as a cutting weapon that it was preeminent, and easily the best in any army throughout -the Napoleonic wars antiques, louis xiv china . The relative merits of cutting and thrusting have been fiercely argued throughout most of the history of the British Army, and sometimes the desire to produce a weapon which will be equally good at both has led to a compromise design which has been satisfactory for neither gilded console table . At •the end of the eighteenth century military opinion was overwhelmingly in favour of cutting, and hence the light cavalry sabre was a cutting sword with thrusting as a secondary task copeland parian busts and figures . The Rules and Regulations for the Sword Exercise, issued from the Adjutant-General’s Office on the 1st December 1796, the same year as the introduction of the new sabre, was based on it and feature it in all the illustrations art deco burr walnut - antiques . The merits and uses of cutting and thrusting are explained clearly in its pages, as the following extracts show antiques antique oak sideboards dutch style .
`CUTS two tier table .
TiiERE are only six ways of directing the edge of the blade; therefore the different parts of the body, which may be exposed by the unskilfulness of a swordsman, are not to be (erroneously) conceived as admitting of so many distinct Cuts french furniture dorset . The action of the wrist and shoulder alone, directs the blade; and they admit but of six movements,- from which every cut is derived, wherever may be its particular application to the body victorian gate leg pine table . Of the six cuts, four are made in diagonal directions, and two horizontally: the whole are equally applicable against cavalry, and may be directed on either side of the horse, but their application must depend on the openings given by the adversary, and be regulated by judgement, and experience in the use of the weapon old english table leg shapes pictures .
`To make a Cut with effect, and at the same time without exposing the person, there are two points which principally demand attention yabu furniture . The first is, to acquire a facility in giving motion to the arm by means of the wrist and shoulder without bending the elbow; for in bending the elbow, the sword arm is exposed; a circumstance of which the opponent will ever be ready to take his advantage, as a cut in that quarter may be made with great security; and if it be well directed, with the most fatal effect, as it at once decides the issue of the contest interior design drawing room . thomas sheraton kidney shaped desk . set of 12 disciples silver spoon collection . jean luce arzberg china .
`From -want of habit in the exercise of the wrist in the common occupations of life, the weight of tjie sword will at first be found extremely irksome mayhew and ince tripod table . The action of the arm bears no comparison with that quickness of which the wrist is susceptible; for the motions of the arm are so wide and circuitous, that they are easily counteracted “empire designer, best known for pedestal tables with curved legs . antique occasional table pie crust top . drawing furniture by michael thonet . 0
`The PoiNT antique cedar drop leaf table .
`Ti-rE thrust has only one mode of execution, whether applied to cavalry, or infantry: but a greater degree of caution is required in its application against cavalry than against infantry; for if the point is parried, the adversary’s blade gets within your guard, which is not to be recovered again in time, as with a small sword; the weapon being too heavy to be managed with the requisite degree of quickness; for which reason the point should seldom or never be given in the attack, but be principally confined to the pursuit, when it can be applied with effect and without risk english ladys writing desk spiral legs .
, The case is different in acting against infantry, as the persons against whom you then direct your point, are so much below your own level, that the weight of your sword is not felt; consequently it is managed with greater facility than with an extended arm carried above the level of the shoulder 16th century antique chests . Therefore in many instances against infantry, the point may be used with as much effect as the edge, and with the same degree of security 1820 antique empire mahogany dining table .
`The CUT pictures of porcelain furniture . space saving rectangular drop leaf tables . frenchswiss antique pocket watches . against INFANTRY finmar desk .
`A person on horseback is elevated so much above those acting on foot, that it is necessary for him to bend his elbow, in order to take a sweep to give his cut with effect: and this may be securely done, as,the sword arm is not exposed in the contest gustav klimt porcelain .’
[Some of the comments in the Rules and Regulations on cutting with the sword point to some of the factors which have to be considered in design monastery credence tables .>
`Let the blade be sharpened six inches to the point, in order that you may be able to apply it with effect, and without this precaution, it may be difficult to judge how far the edge is carried correctly for sale louis 16th walnut sideboard cabinet .
`It should be remembered that little force is requisite to produce effect from the application of the edge, if conducted with skill, and that whether with a straight sword or scymitar blade, no cut can be made with effect or security, where the -weapon does not at once free itself from the object to which it is applied; otherwise it must turn in the hand, and give a contusion rather than a cut; for which reason those wounds are most severe, which are made nearest to the point collectors wooden racks for spoons austria . A swordsman cannot therefore be too accurate in judging the distance within the reach of his weapon, which alone can be done by habit and strict attention walnut entryway console table with mirror .
`With a scymitar not more than four or five inches of the point should meet your adversary, and still less with a straight blade, whose construction is by no means so well calculated for extricating itself furniture chests on long legs .
FIREARMS IN THE NAPOLEONIC WARS
The British infantry entered the long struggle with Revolutionary France armed with the old Brown Bess musket empire gateleg table . It was used exclusively in the first campaigns, and was probably regarded as highly as both of its nominal successors during the whole war deco chair dressing walnut .
In 1794 a replacement appeared in the form of the India Pattern musket with a universal barrel length of thirty-nine inches barley twist english antique writing desk . This was the standard firearm of the East India Company, and was by no means a new weapon construction of antique teaspoons . It was issued to the Company’s European and Native infantry, and possibly, since it differed from Brown Bess in only minor details, to some of the King’s troops in India rousseau shagreen . In fact, it is very likely that it was not a replacement in the ordinary sense of the word at all but was issued because there were few Brown Bess muskets left in the Tower armouries, whilst comparatively large stocks of the India Pattern muskets were available was there a change in arts in italy between 1920 and 1940 . This supposition is to a certain extent supported by a letter written to William Wilberforce by Lord Chatham, then Master-General of the Ordnance, in September 1803, when war had broken out anew with France vintage pembroke dining table . According to Lord Chatham, after the restoration of peace by the Treaty of Amiens in 1802, he had tried to restock the armouries with an improved pattern of ‘the old Tower musquet which our troops used to have’; but that because of ‘the naked state of our arsenals’ he had been forced to accept the manufacture of an inferior weapon brass iron half tester bed side curtains . The inferior weapon was presumably the india 18th century german bookcase . Pattern Musket which could be manufactured comparatively quickly cooking utensils from britain . The new and improved weapon of i8o2 will be mentioned later meuble d’appui value . The ‘old Tower musquet’ was of course Brown Bess ivory handle sheffield flatware antique .
Lord Chatham’s letter goes on to show how he had nearly surmounted the difficulties connected with the supply of the new musket, when war started afresh and he was faced with `this sudden and unprecedented demand for arms’ silver soup terrine makers . He continues:
`Had it not been with a view to improvement, and intending gradually to dispose of those of inferior quality through the medium of the India Company, we should not have been, previous to the war breaking out [again>, carrying on any manufacture of aims, our arsenals being overflowing, calculating on the extended scale the Department has ever been called upon to furnish 1685 bookcase . I have, however, in consequence of the extraordinary calls of the present crisis, determined to use every effort to meet it, and directions have been given to the Board of Ordnance to revert to the same arm as was made the last war U value of gateleg tables .e antique dressers yorkshire . before the short peace of 1802>, and to manufacture to the utmost possible extent the musquets of the India pattern 19th century antique furniture . You will easily believe I must have felt some reluctance in being obliged to take this step after all the pains I have bestowed, but I hope I have judged for the best 19th century american furniture . I have great satisfaction in thinking that the stock of arms we possess will enable us in the first instance to arm to a considerable extent perhaps all that is really useful, and- as arms come in, which with the exertions of the manufacturers they will do quickly, and with the aid of what we expect from abroad, the remainder will be provided before long antique cutlery whalebone . We have already one hundred thousand pikes, and can increase them rapidly, but in general there is an indisposition to take them occasional tables painted india . I should like much how much is a claw foot table worth .to talk over with you not only the subject of arms, but the whole question of volunteering, which I contemplate as a most serious one scottish chest .’
What this rather long-winded letter amounted to was that Lord Chatham had thought the peace was a genuine one and had been caught badly unprepared british vernacular . It looks as if he had gone rapidly ahead with his plans for disposing of worn-out and inferior arms to the East India Company, so fast in fact that he had been unable to await the improved musket he wanted joubert furniture maker 19th century . War had then broken out afresh, and in desperation he had ordered concentration on the manufacture of the India Pattern musket, for which -a 11 the gunmakers to the Government already had the specifications and tooling 19th century lacquered cabinet with paintings . Meanwhile he consoled himself with his large stock of pikes, and was apparently surprised at encounterincr the same lack of enthusiasm
encountering
for this weapon as a substitute for firearms, as a similar offer met some 137 years later marquetry patterns flower . It is little wonder that volunteering appeared a serious question gothic revival furnature with lions .
The result of Chatham’s action was that all the troops proceeding overseas were equipped either with Brown Bess or the India Pattern musket, the latter having a 39-inch barrel goldscheider polished stoneware germany . In addition, new India muskets were issued to all the Militia regiments german antiques furniture .
The new infantry arm of i 8o2, the plans for which had been disrupted by the reopening of hostilities, was very similar in appearance to Nock’s experimental musket of r785, and was obviously derived from it paper mache tray india . -It was produced with three different lengths of barrel porcelan rococo teapot victorian photo . The longest was forty-two inches, the standard Brown Bess length, and was intended for all the Foot except the Light Infantry: the Light Infantry, traditionally now, had a 39-inch barrel; and there was a much shorter barrel of thirty-three inches for-the Artillery musket antique armchair ardwood anglo . The bayonet had the usual socket fitting and the standard 17-inch blade antique oval tea table .
Presenting the Plan d3sf4wr6gk
Joe had created a business plan for a new gourmet mustard venture. He had spent a great deal of time developing the business initially and very little time putting together a business plan itself. It took Joe a good long while to learn the importance of the look of the plan. It almost cost him everything.
Joe’s plan was a visual mess. The margins were only half an inch wide. Joe had learned in school that wide margins on term papers meant you didn’t have anything to say. In the world of academia, the narrower the margins, the more words per page. More words per page meant more content, which to his professors meant that more work had gone into the effort. And by this measure (instead of an actual reading in some cases) a better grade was received. And so, consequently, Joe felt that with narrow margins and a cramped style the brilliance of his plan would be revealed.
Instead, the opposite was true. The first venture capitalist to receive the plan took one look at the tightly spaced and crowded first page and set the whole thing aside. All Joe received was a letter saying the investment didn’t fit their profile. He never learned it was the presentation of the plan itself that didn’t fit their standards.
The second venture capitalist to receive the plan was a stickler for consistency, neatness, and grammar. Joe’s plan was inconsistent in the formatting of tables, charts, and section headings. It was stapled together in a fairly sloppy fashion. Joe had not bothered to spell-check. By the time the second venture capitalist saw his second spelling error, he had had enough. The whole plan was set aside, and Joe again received a letter saying the investment did not fit their profile.
Joe was perplexed. He had done a great deal of work putting everything in place. He was ready to start shipping cases and cases of the product. He felt like he wasn’t getting a straight answer. He needed to know why the venture guys didn’t relish his gourmet mustard.
One of Joe’s friends offered to hook him up with a venture capitalist who would give him a straight and honest appraisal of the plan. Joe jumped at the offer and overnighted the plan that afternoon,
In three days, Joe met with Jessica, a well-dressed, no-nonsense professional investor. Jessica got right to the point. Joe’s plan was a disaster. It was difficult to read because it was too cramped, without any relieving white space. It was a jumble of type styles and inconsistent formats. The binding with off-centered staples was not neat or professional. Jessica said the entire product reflected poorly on Joe and his business. And in a game where first impressions are crucial, Joe’s current first impression would never lead to a second one.
Joe was crestfallen but thanked Jessica for her candor. He muttered he would probably lose his orders for 100,000 cases. Jessica immediately picked up on the comment. What 100,000-case order? Joe elaborated that he had received several purchase orders from the likes of Safeway and Wal-Mart. The buyers loved this gourmet mustard and were awaiting shipment.
Jessica asked Joe why the purchase orders weren’t included in the supporting materials. Joe didn’t realize the documents themselves were important. He had mentioned the orders at the bottom of page 27. Jessica scoldingly told Joe he was hiding his light under a bushel. Orders of that magnitude should be mentioned on page 1 and attached as supporting material exhibits.
Joe smiled. Did she think he had something? Jessica was now tearing through the financials, the management section, and all her other favorite parts of a business plan. She was starting to appreciate the opportunity in front of her.
As it turned out, Jessica’s firm invested in Joe’s business. And in the process, and very fortunately, Joe came to fully appreciate the importance of plan presentation and the inclusion of important supporting materials.
Your First Impression
The first impression many people will get of your business is your plan’s appearance. Do you think a potential investor or lender will look differently at a business plan that is neatly bound and formatted for ease of understanding compared to one that is written margin-to-margin in purple crayon? What impression do you want to give? Here are a few hints for a good-looking plan:
• Use white (or very light-colored) paper.
• Margins should be at least one inch (but less than two inches) all the way around.
• Font styles should be kept to a minimum (no more than three).
• Colors should be used conservatively (photos and complicated graphics are exceptions). Black print and one or two accent colors are best.
• Pages should be printed on one side only.
• The entire document should be single-spaced with double spaces between paragraphs.
• Don’t be afraid of white space.
• Use bulleted points whenever you can.
• Be consistent with formatting of tables, graphs, charts, titles, and section headings.
• Use neat, professional binding—no staples.
• Use a spell-checker.
• Get someone you trust to look through and read the plan.
• Include a table of contents at the beginning and an index at the end.
Your cover sheet should include all the information a reader will need to get ahold of you (company name, address, and phone number; names, titles, addresses, and phone numbers of owners) as well as the company logo, the date the plan was prepared, and the name of the person who prepared it.
Length
It’s ironic that it takes a 200-page book to explain how to write a succinct business plan. Typical business plans average between twenty to forty pages, including support materials. (Others, of course, maybe longer.) On the surface, it may seem unnecessary to do all the research and planning and organization we suggest, but think of your business plan as a crucible. The research, planning, and organization are the components you focus on in order to create a successful business. A winning business plan not only maps out the keys to a successful business but, more important, addresses the unique aspects of your business in a way that will serve your unique temperament, goals, and experience while simultaneously meeting the needs of investors and financiers.
So how long should your business plan be? The answer is simple: as long as it needs to be. How do you know how long it needs to be? You do the preliminary footwork. This book is an excellent first step. Then start writing. As you write it all out, you’ll get a sense of how long feels right. And again, have trusted friends review your work. They’ll help you determine which areas need to be fleshed out and which ones need to be pared down.
Presentation
Business plans are meant to be seen. Whether you wrote your plan to attract funding or to help with management, you will need to show the plan to someone.
• The plan’s appearance reflects your commitment to creating a winning business plan.
• The plan’s content is far more important than its appearance, but it won’t be read if it lacks a professional look.
If you wrote your business plan in order to attract funding and/or investment, you will need to get the plan into the hands of the people who can decide whether or not to give you money Most of us are uncomfortable when it comes to talking about money. Many of us were taught that it is rude to talk about something so crass. But if you want someone to give you a loan or invest in your company, you will have to get over your upbringing because you can’t just mail out your plan and hope for the best.
If you want loan or investment approval, you will need to schedule meetings to present your plan. Don’t think that just having the meeting and leaving the plan for the decision makers to read will cut it. Don’t leave something as important as your business’s future to chance. Decision makers may promise to read your plan and give it consideration, but you can’t be sure they actually will. The only way to be sure that your potential investors or funders get your message is to present it.
The presentation of your business plan should be a business meeting, a formal presentation. Even if the potential investors are your parents and your little brother, you want to present your plan in a serious and professional manner. (Remember, you can’t advertise for people to come to this meeting.) But for your preexisting audience—your friends and family and any professionals you’ve been in touch with—you might want to use a conference room. This room can be at the potential investor’s or lender’s office. If not and you lack the facilities, try borrowing space from a friend or renting a conference room. You might want to use presentation equipment, such as a computer/projector for your PowerPoint presentation. You should give your audience hard copies of your plan as well. When is up to you.
You can have the plan delivered before the meeting so that your audience will have time to formulate questions, though you run the risk of them making a negative decision before you have a chance to highlight all your positive points. Try having the plan delivered just the day before the meeting so your audience can become familiar with it without enough time to make a decision. Or you can hand out the plan at the beginning of the meeting, though here you run the risk of your audience reading while you are trying to present. Either way, have copies of your presentation slides to hand out so your audience can follow along.
Your slides and their corresponding handouts should contain short, bulleted points and be in the same visual style as your plan. Your presentation should be less formal than your plan in that you don’t want to sound like you are reading. Try to make it as much like a story as you can. Practice your presentation and get feedback from people you trust to give You honest opinions before you go before people who can make or break your business. Keep in mind that your audience can read—your slides and your handouts—so you don’t have to. Let your slides be reminders for your talk. Let them remind you what points you want to make and then expand from there.
If you wrote your business plan to aid in management, who sees the plan will depend on your business, your style, and your goals. Obviously, if the whole business is comprised of you and your spouse, there don’t need to be a lot of secrets. But if yours is a business with a rigid hierarchy with decisions made only at the top level, you might want to limit access. You might choose to share your plan with management only or show employees on a need-to-know basis. You might distribute a version of the plan (say, a version without financial detail, but with graphs and percentages instead), or you could include sections of the plan in your employee manual. It is entirely up to you. Odds are you will want to consider the twin needs of protecting sensitive information and building a sense of ownership, and only you know how to do so.
While people involved with money will have a pretty good idea why you are showing them your business plan, employees might not. You might include your business plan presentation as part of a company retreat or have a special meeting just for the plan. Maybe you want to introduce the plan to everyone at once or department by department. Wherever you choose to have your plan unveiled, be sure you are present. You may choose to deliver the entire message yourself, or you might be better served using a team approach, with appropriate managers discussing different sections. Again, it comes down to your particular approach and your particular business. Regardless, be sure to explain what a business plan is and how it should be used, why you are showing it, and what you expect listeners to do with it. Similarly, if you use the plan as part of your training program for new employees, be sure that they are not just handed the plan cold but are given the same message you gave the others.
As your business and your business knowledge grow, take some time to check back in with employees to see how the plan is being used and how employees feel it is working. Get suggestions and comments from employ ees and then use that input to improve the plan. Let the plan work as a road map, a checkpoint, and a management tool.
Your Plan Is a Living Document
A business plan is an ever-changing, never-completed document. It is always in a state of revision. With the passage of time, expertise grows, markets change, customer bases alter, and technology continues ever onward. Anyone who reads your plan should get the most up-to-date and complete information you are capable of providing. This means that even after you write the last section of your plan, you need to continue to study the markets and stay abreast of industry, market, and economic trends. Just as your business will be in a constant state of flux, so, too, should your plan be.
Anticipating Problems
Ideally, any business plan, whether written for management purposes or to attract funding, will help anticipate problems that could strike your company. Are costs of supplies going up? Is technology getting cheaper? Is competition increasing or decreasing? What is the motion (if any) of your labor pool? What advertising trends seem to be coming around again? Where is the economy in its current cycle? Are your best-selling products peaking, or are they on their downward slide? Which products are showing new strength? Use your plan to draft alternate budgets so you will have some sort of road map if good times get bad or bad times get better. Use your plan to assess whether or not your current circumstances (good or bad) are short-term or long-term.
Supporting Materials
Supporting materials are all the documents that can help convince readers of your business plan that your business is worth their time and/or money.
The documents should be introduced or referenced in the text of the previous sections so that they can stand alone in this section. These documents should need no introductory or explanatory text in this section and therefore can be simply arranged and attached to the final plan or offered as a separate document to serious investors or appropriate personnel.
As you go through the process of writing your business plan, you will think of a host of materials that can help you make the argument (to yourself, your management team, or potential lenders and investors) that your business is a good risk. These documents give credence to your arguments, and they back up your numbers. They help show how you came to your decisions and how you will make your plan work. As you prepare the plan, you should keep a notebook close by to jot down the supporting documents you reference in other sections or that you think you might want to include. Be sure you include every document that you mention in your plan. Don’t make your readers search for the information they need in order to make an informed decision (ideally, the positive decision you want them to make). Some of the support materials you should consider are these:
• Resumes. Ideally, resumes are one page and include work history, education, professional affiliations and honors, and special skills. Include resumes for all owners/partners and corporate officers (whatever applies to your corporate entity).
• Letters of reference. Your letters of reference can come from past investors, lenders, or business acquaintances (people you’ve worked for or with, suppliers, distributors, etc.) or from nonbusiness acquaintances (but avoid letters from friends or relatives) and should be assessments of your business skills.
• Personal finances. While some practitioners suggest including a balance sheet of your personal financial history as well as that of other owners/partners, I am not keen on it. Keep your personal information as private as possible.
• Leases. Include any lease agreements you have for your business (such as those for buildings, vehicles, equipment).
• Contracts. Include any contracts for your business (such as loans, purchase agreements, service contracts, even maintenance agreements).
Remember Joe’s 100,000-case gourmet mustard order? That type pe of business validation is well placed in this section.
• Other legal documents. Include any other pertinent legal documents, such as copyrights, patents, trademarks, insurance policies, and articles of incorporation.
• Other attachments. Include any other documents or information that you have referenced in the body of your plan but that do not fall into any of the above categories. These would include demographic information, maps, and the like.
Depending on your business and the information available, you might also consider attaching:
• Glossary of industry terms
• Product information
• Additional or more specific marketing data
• Marketing materials (brochures, catalogs, etc.)
• Financial analyst reports
• Newspaper or magazine articles
• Company history
• Press releases
• Web pages
Not all plans will need the same information. Those written for management purposes will not need the resumes, letters of reference, or credit reports. Even plans written to attract funding will differ as different lenders or investors will want to see different information. It is best to prepare as much information as you can so that you can easily tailor copies of your plan for various readers and institutions. And please note that the plan found in the appendix is a somewhat abbreviated version for reasons of space. Your plan may have much greater detail.
