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07 18th, 2009| 
They were very similar to their predecessors; except that the metal furniture was now brass instead of iron, and the musket had a new lock with some minor modifications meissen porcelain louis xiv . The Royal cypher, when used, was the ‘A R’ of the reigning sovereign porzellan clock spain . The barrel of the musket was forty-six inches, or slightly longer than the James II pattern computers internet blog .
With the issue of these arms slings were fitted to all muskets for the first time trestle table lyre base .
The universal use of flintlocks in the Army, as well as on private firearms, resulted in the flint industry becoming of prime importance british longcase makers . It was a very ancient industry directoire sofa . The art of chipping, or `knapping’, flints had been practised in neolithic, times, when arrowheads, spearheads, axes, tools, etc cast regency period candlestick ., had been manufactured from the flint deposits at such places as Brandon in Suffolk antique neoclassical furniture side cabinet . For many years, however, there had been little requirement for flint, except for the comparatively low standard stone used for ordinary ignition epergne art deco glass . The arrival of flintlock arms created a new and increasing demand for high-quality flint marc duplantier . Nevertheless the process available was tedious and inefficient, and yielded indifferent flints indian vernacular furniture . Gradually the art was re-learnt, and by the end of the eighteenth century English flints had become famous throughout Europe antique hot water plate warmer . In 1686 a Government factory was established important pieces art deco furniture .at Brandon, and all flints for the Army were made there during the whole remaining life of flintlock firearms drawing ornaments for furniture .
Until the early eighteenth century flints were generally made from the brown flintstone which was gathered from the fields antique tables small . This broke rather easily, for its irregularity in grain made it brittle empire gateleg table . The much superior black flint was subsequently discovered at depths of from 5o to zoo feet, and from about the middle of the eighteenth century all flint was quarried antique paper mache pedestal table .
Flints were divided into different sizes according to the type of weapon sheriton clock . As far as the Army was concerned, these consisted of the musket, the carbine and the pistol; and they were each again divided into ‘Best’, ‘Second’ and ‘Common’ according to their quality, which was assessed by the colour of the stone (the darker the better) and by the regularity of the shape antique kidney table lion ball legs . A good flint knapper could gauge the size of a flint by the naked eye to within a sixteenth of an inch and could trim it to a chisel edge 18th century trestle table .
`Best’ flints could be expected to give from forty to fifty shots, without fear of a misfire, whilst ‘Common’ flints would only give about half this number ornate italy shell spoon . Most musket flints were the cheap ‘Common’ variety redwood trinket box .
Flints were sold by the thousand and were packed in half casks, which held 2000 of t1w musket size, 3000 of the carbine and 4000 of the pistol antique spanish sideboard .
In the seventeenth century it was the practice of both officers and other ranks to wear their side arms when off duty identify antique paper mache trays . When the bayonet was added to the sword it appears that there must have been some temptation to use this handy little weapon in local brawls with the civil population century furniture chinoiserie dining table chair credenza . This is reflected in the following order which was promulgated in 1687:
`For the prevention of mischief that may happen by the carrying of bayonets We hereby strictly forbid all officers and soldiers of what quality soever within Our pay or entertainment to carry a dagger or bayonet at any other time than when such officer or soldier shall be upon duty or under their arms upon pain of being punished at Direction of a Court Martial and the officers and commanders in chief of Our several regiments, troops and companies and Governors of Our Garrisons are hereby required to cause these Our commands to be forthwith read and published at the head of each respective regiment, troop and company that all persons may give obedience thereunto meissen figures on bronze bases .
`Given at Our Court at Whitehall the 4th day of March,
1686/7
`By His Majesties Command antique meissen porcelain .’
It is quite likely that this order was drafted personally by King James II furniture design . It is very like the tone of some of his letters dealing with military organization and administration antique posset pots .
Grenadiers and Musketeers seem to have worn swords throughout Marlborough’s campaigns draw-leaf tables . The armament of a Grenadier was particularly impressive; for it comprised (according to the Exercise of hoot of 16go) firelock, bayonet, sword, hatchet and grenades antique french campaign chair .
There is an interesting hint of regimental insignia on swords in a notice of a deserter in the Post Man in 1703 care of antique oak chest woodworm rot . The man belonged to Lord Lucas’s Regiment (later the 34th Foot) and is described as wearing a sword with brass mounting and an ‘L’ on the shell norman bel geddes desks . How far this was a common practice is not known sarcophagus chests andre-charles boulle . The detail on a sword depended entirely on the taste of the Colonel, and the swords for a regiment were, in fact, purchased by the Colonel out of the money allowed him by the Government for the provision of all clothing, swords and necessaries of the other ranks under his command antique maple drop leaf dining table .
The Duke of Marlborough would allow no weapon other than the sword to be used by mounted troops jupe patent mechanism . The pistol he regarded as the enemy of effective cavalry action antique victorian writing table . Brigadier-General Richard Kane, in his Discipline of Horse of 1745, said:
`They should handle their swords well, which is the only Weapon our British Horse makes use of when they charge the enemy; more than this is superfluous empire revival benches . The Duke of Marlborough would allow the Horse but three Charges of Powder and Ball to each man for a Campaign, and that for guarding their Horses when at Grass, and not to be made use of in action roman tripod table .
`Dragoons should be well instructed in the use of arms, having often occasion to make use of them on foot; but when on horseback, they are to fight as the Horse do sheraton period cutlery urn .’
The type of swords supplied to the cavalry, however, does not seem to have been beyond criticism baroque paper mache plate . In 1691 Sir Albert Cunningham, Colonel of the 6th Dragoons, wrote to the Secretary at War, ‘We want good broad cutting swords with three-barred hilts’ how drop leaf table evolved . In 1706 Colonel J designs for dressing table glasses . Crofts of the Royal Dragoons said in a letter that, ‘It was impossible to get flaming (i antique pembroke tables .e antique dining table stored legs . curved) blades but I pitched upon the best sword for service I could find’ antique duncan phyfe mahogany coffee table with brass claw feet . A year later his successor, Colonel St barrel leg oak dining table .-Pierre, wrote “chest of drawers” +cherry +1840s . ‘The swords are good, but a handfull too short, there is no dealing with the French but with good swords, they have excellent ones antique wooden handle forks . We are resolved, whatever it cost, if we come to Baralina and can find German blades, to buy them and put them upon our handles, which are large enough clarice cliff aj wilkinson teardrop plate .’
It is apparent that there must have been considerable variety in the swords carried by the cavalry japanese tray table w/ folding legs . There is a tantalizing bill of 1689 for a steel horseman’s sword with a rich gilt handle, apparently belonging to the loth Horse secession style furniture .
Towards the end of the seventeenth century there was some improvement in the gunpowder antique wood trestle table with leaves . The proportions were altered to six parts of saltpetre to one each of charcoal and sulphur antique console table carved wood . But the most noteworthy advance was in the quality of the saltpetre goldscheider ceramic figurines+made in austria. 1920 . Previously it had been chiefly obtained by the laborious and probably uncongenial task of washing out earth collected from underneath long-established dung-hills drop leaf table stable base . It was now imported from foreign countries where it could be found in a free state 3 leg drum table with leather top .
BROWN BESS
At some period in the earlier part of the eighteenth century there appeared the most famous weapon that was ever placed in the hands of the British soldier 3 leg drum table with leather top . This was the musket which became popularly known as ‘Brown Bess’ “edwards & roberts” furniture satinwood . The actual date of its introduction is unknown edwardian satinwood combination wardrobe . It*is popularly supposed to have been designed in the reign of Queen Anne 19th century mechanical desks . Nevertheless there is an old tradition that the musket was chosen by the great Duke of Marlborough when he was Captain-General and Master-General of the Ordnance german art deco porcelain harlequin . The earliest one known to the author is in the Tower of London, and bears the date 1717 on the lock plate 1920’s walnut buffet, four drawers .
The origin of the name is as much a mystery as Brown Bess’s date of birth, and there have been many theories to account for it antique gateleg card table . However, the ‘brown’ probably referred to the colour of the weapon, or part of it; and this was most likely the stock, which was of walnut wood stained a reddish brown 17th century drop leaf table . The stocks of all the British Army’s previous firearms had been black sofas . It has been said, also, that the barrel was browned by pickling in an acid bath asian chest with fake drawers . It may have been issued in this condition, but during most of the years when this musket was in use the barrel appears to have been highly polished; in accordance with the British Army’s normal practice with any piece of metal, unless ordered to do otherwise 1800’s library table . Bess’ may have been a mere term of affection; on the other hand it may have been derived from ‘buss’,a German word for a gun and used in ‘arquebus’ and `blunderbuss’ antique english tea tables .
That such a gun should acquire a nickname was, however, almost inevitable french oak, “barley twist” chest of drawers . It was noteworthy in two respects antique card table brass feet folding . It had the beautiful lines of the private fowling-pieces of the day, and, for ease of handling and for performance, it was the finest smooth-bore firearm in any army for the whole of its active existence antique hexagon ladles . These qualities undoubtedly earned the affection of the soldiers who handled it, and if troops become fond of a piece of equipment, maintenance and cleanliness present few difficulties antique wooden pot cupboard .
Of Brown Bess Mr glass front marquetry cabinet . Scurfield in a notable article on ‘British Military Smoothbore Firearms’, which he contributed to the journal of the Society for drmy Historical Research, says: ‘I have seen and handled many muskets of the eighteenth century, and have no hesitation in saying that for workmanship, handiness and appearance (much more important in those days than in these) the Old English musket was, as the armament of the “common soldier”, unsurpassed 1940’s marble tables . Compared with her predecessors and contemporaries, such as the French Model 1717, which was not radically altered until 1754, Brown Bess has the grace of a fowling-piece, the lightest stock compatible with capacity to stand up to a campaign, well-shaped moulded brass furniture, and a lock which had a reputation for giving fewer missfires, “flashes in the pan”, than that of any other military firearm georgian serving tables . Wherein lay the superiority of the English lock is now quite beyond ascertainment; but modern amateurs of historic arms, such as the late Major H vincennes gilded porcelain asian design . R 19th century lion claw pedestal table . S expensive marble tables . Brown, Mr 19th century apostle spoon . Mark Dineley, and others, confirm that it is less unreliable in igniting the charge than any other military lock they have experimented with anitque side cabinet .’
The barrel length of the first model was about 451 or 46 inches malard furniture . The bore was 11, or a shade over •75 calibre 18th c, hot water plate . The bullets vere 131 or 14 to the pound, which would slip easily down a barrel of this diameter a & s smee finsbury . The mounts were brass throughout jean dunand pottery . These comprised the buttplate, small shield (or escutcheon), side plate (on the side opposite the lock plate to receive the latter’s screws), trigger guard and four ramrod pipes apartment for milliner suzanne 1929 . The ramrod was of wood with a brass tip muller freres primavera . The butt-plate was a heavy moulded piece, and, in conjunction with the light fore-end, served to keep the balance of the gun fairly well back in spite of the long barrel small square drop leaf table with 2 chairs . The lock was of an improved type with a steel bearing, or ‘bridle’, to support the tumbler and prevent it from pressing against the lock plate antique wine cooler and stand . The escutcheon, which was on the top of the small of the butt, was primarily intended to take the screw which passed right through the small from the rearward extension of the trigger guard art nouveau cupboard . It was also frequently engraved or stamped with the company letter and individual number antique canning jars with good luck on them . The lock plate, which was of iron, bore the crowned Royal cypher, and, in addition, either the word ‘Tower’ or the contractor’s name empire drum night table . This was to become the standard practice for many years cabriole legs . Previously the Royal cypher had been, as already mentioned, limited in its use king charles silver flatware . The contractor’s name had sometimes appeared, but often the plate was devoid of any inscription gilbert rhode . The word ‘Tower’ indicated that the arm bearing it had been assembled at the Tower of London from parts supplied by contractors 1940’s art deco black and gray lacquer bedroom set prices . At a later period arms were similarly assembled in Ireland at Dublin Castle, and the lock plates were marked ‘Dublin Castle’ century furniture drop leaf table . Those arms made and assembled by contractors sometimes had the date of manufacture after the name of the maker 17th century georgian sideboards .
The bayonet was of the same basic pattern, with triangular blade, as that adopted in the reign of Queen Anne; but it was much improved matthew boulton roast cover . The socket was four inches long; and the blade length was now seventeen inches, and remained so until about z 70 spanish revival italian walnut trestle library table . The scabbard was of leather, and carried suspended from a cross-belt over the right shoulder baroque style depression furniture with walnut and walnut veneers . Another cross-belt over the left shoulder supported a cartridge pouch and two brass pickers for cleaning the vent silver tray with top .
The cartridge used with the Brown Bess musket consisted of a tube of stout cartridge paper, sealed at both ends with pack thread antique scroll maker . It contained six to eight drams of powder and also a lead bullet saxony flowers 1700s . antique octagon table with twelve legs . This type of cartridge had been in use for some time by mounted troops derby porcelain figurines mark r 1762 . The soldier bit off the rear end of the cartridge, squeezed a small portion of the powder into the flash-pan and emptied the remainder down the barrel art deco glass vase . He then inserted the bullet and rammed it with the paper cartridge on top as wadding antique chinese chamber pot . With this method of loading the soldier could fire about two to three rounds per minute; but the loose-fitting bullet ‘limited the range of reasonably accurate fire to some fifty yards making pottery . Various unauthorized methods of loading to ease the soldier’s task and speed up the rate of fire had been adopted with the matchlock musket at least as early as the reign of Charles I wodden chair dining table leaf design . The powder was poured into the barrel and the bullet dropped on top of it without the use of wad or ramrod antique mahogony carved dressing table . The charge was then firmed home by banging the butt on the ground winthrop china cabinet . Range and penetration, of course, both suffered double scroll legs desk art deco .
The same procedure was adopted with the flintlock, but as the powder used was fine enough to be used for both primer and charge, the private soldier, ever a genius at finding laboursaving devices, managed to eliminate another of the normal loading tasks early soft paste teapots . Having shut the pan after firing, he discovered that banging the butt on the ground not only consolidated the charge but also sent sufficient powder through the touchhole into the pan to prime the musket haviland france deco cup . The rate of fire was increased to from four to five rounds a minute, but there was a considerable proportion of misfires owing to insufficient powder reaching the pan, and the fire was horribly inaccurate wood antique tripod table glass top 1950 .
In certain circuirfstances loading with a loose bullet withoui wadding was a recognized practice, and was known as loading with ‘running ball’ antique gateleg table new york . Sentries’ arms loaded with running ball, for instance, could be unloaded by holding the barrel downwards and letting the bullet run out myott son & co blue hanley est: 1880 . If the wadding was inserted the only way of unloading was to discharge the musket gate leg table oak antique round .
Even Brown Bess, the best of smooth-bore muskets, could not compare in accuracy or speed of fire with the old English long bow greek marble console table . Colonel Hanger, in his book To d11 Sportsmen of X 814, said: ‘A soldier’s musket, if not exceedingly ill-bored (as many are), will strike the figure of a man at 8o yards; it may be even at a hundred; but a soldier must be very unfortunate indeed who shall be wounded by a common musket at 150 yards, provided his antagonist aims at him; and as to firing at a man at 20o yards with a common musket, you may as well fire at the moon and have the same hopes of hitting your object a dutch walnut and burr-walnut longcase clock . I do maintain and will prove, whenever called on, that no man was ever killed at 20o yards, by a common soldier’s musket, by the person who aimed at him antique empire table .’
In about 1841 a special test was carried out by the Royal Engineers to find out what Brown Bess could really do primevera crackle glaze bird . The results were not impressive art noveau furniture . The range of the piece was-an), thing from ioo yards to 700, according to the elevation of the barrel antique dining room table rectangle +connected double pedestal . At every elevation tried, however, there was at least a hundred yards’ variation in the possible range, and at some elevations this exceeded 300 yards bronze chair french . At iSo yards a target about twice as high and twice as broad as a man was hit three times out of four art deco writing sets . At any greater range, even with the musket fixed in a rest, this same target was not hit at all regency card table value . At a range of 2 5o yards a target twice as wide again was fired at, but of ten shots none registered a hit and no one discovered where they went goldscheider figures women . This test certainly bore out Colonel Hanger’s contention, In addition to the inaccurate shooting of the flintlock, there were always some misfires; and in a lengthy test carried out in 1834 against a percussion musket these worked out at i in 6-1pL burr walnut art deco dresser bakelit .
Nevertheless, for the close-order fighting, short ranges and volley firing of its day Brown Bess was a great weapon; and few viewed its supersession without regret
It was not till 1794 that any new pattern musket was introduced, but as this event took place during the Napoleonic wars, when firearms were at a premium, there was no question of Brown Bess being withdrawn from service antique walnut tall boys . In fact, the old musket must have been in the hands of a large proportiop of the British infantry until the reduction of the Army after the battle of Waterloo 17 century dining tables .
The modifications which were effected during this long career were comparatively few ” american card table” . The most important was the reduction of the barrel length to forty-two inches somewhere about the middle of the century islamic arts ivory inlaid wood cabinet . However, there was no immediate replacement of the forty-six-inch barrel muskets, and some of these were undoubtedly still in service at the time of the American War of Independence antique music stand london . Mr rent baroque wood carving furniture . Scurfield, irx citing the evidence of American students of military affairs for this, mentions an interesting theory as to the use of the long muskets square walnut and burr elm coffee table . He says: ‘Several such amateurs have informed me that among arms left in the United States after the Revolution are a number of extra long firelocks which they describe as “British Grenadier Muskets” wedgwood forgeries . I see no reason to doubt the accuracy of this statement, except perhaps spanish revival italian walnut trestle library table . that part of it which links the long musket with Grenadiers; although my informants were knowledgeable collectors of arms, it may be a romantic embellishment 1940s enamel chronographs .
Presenting the Plan d3sf4wr6gk
Joe had created a business plan for a new gourmet mustard venture. He had spent a great deal of time developing the business initially and very little time putting together a business plan itself. It took Joe a good long while to learn the importance of the look of the plan. It almost cost him everything.
Joe’s plan was a visual mess. The margins were only half an inch wide. Joe had learned in school that wide margins on term papers meant you didn’t have anything to say. In the world of academia, the narrower the margins, the more words per page. More words per page meant more content, which to his professors meant that more work had gone into the effort. And by this measure (instead of an actual reading in some cases) a better grade was received. And so, consequently, Joe felt that with narrow margins and a cramped style the brilliance of his plan would be revealed.
Instead, the opposite was true. The first venture capitalist to receive the plan took one look at the tightly spaced and crowded first page and set the whole thing aside. All Joe received was a letter saying the investment didn’t fit their profile. He never learned it was the presentation of the plan itself that didn’t fit their standards.
The second venture capitalist to receive the plan was a stickler for consistency, neatness, and grammar. Joe’s plan was inconsistent in the formatting of tables, charts, and section headings. It was stapled together in a fairly sloppy fashion. Joe had not bothered to spell-check. By the time the second venture capitalist saw his second spelling error, he had had enough. The whole plan was set aside, and Joe again received a letter saying the investment did not fit their profile.
Joe was perplexed. He had done a great deal of work putting everything in place. He was ready to start shipping cases and cases of the product. He felt like he wasn’t getting a straight answer. He needed to know why the venture guys didn’t relish his gourmet mustard.
One of Joe’s friends offered to hook him up with a venture capitalist who would give him a straight and honest appraisal of the plan. Joe jumped at the offer and overnighted the plan that afternoon,
In three days, Joe met with Jessica, a well-dressed, no-nonsense professional investor. Jessica got right to the point. Joe’s plan was a disaster. It was difficult to read because it was too cramped, without any relieving white space. It was a jumble of type styles and inconsistent formats. The binding with off-centered staples was not neat or professional. Jessica said the entire product reflected poorly on Joe and his business. And in a game where first impressions are crucial, Joe’s current first impression would never lead to a second one.
Joe was crestfallen but thanked Jessica for her candor. He muttered he would probably lose his orders for 100,000 cases. Jessica immediately picked up on the comment. What 100,000-case order? Joe elaborated that he had received several purchase orders from the likes of Safeway and Wal-Mart. The buyers loved this gourmet mustard and were awaiting shipment.
Jessica asked Joe why the purchase orders weren’t included in the supporting materials. Joe didn’t realize the documents themselves were important. He had mentioned the orders at the bottom of page 27. Jessica scoldingly told Joe he was hiding his light under a bushel. Orders of that magnitude should be mentioned on page 1 and attached as supporting material exhibits.
Joe smiled. Did she think he had something? Jessica was now tearing through the financials, the management section, and all her other favorite parts of a business plan. She was starting to appreciate the opportunity in front of her.
As it turned out, Jessica’s firm invested in Joe’s business. And in the process, and very fortunately, Joe came to fully appreciate the importance of plan presentation and the inclusion of important supporting materials.
Your First Impression
The first impression many people will get of your business is your plan’s appearance. Do you think a potential investor or lender will look differently at a business plan that is neatly bound and formatted for ease of understanding compared to one that is written margin-to-margin in purple crayon? What impression do you want to give? Here are a few hints for a good-looking plan:
• Use white (or very light-colored) paper.
• Margins should be at least one inch (but less than two inches) all the way around.
• Font styles should be kept to a minimum (no more than three).
• Colors should be used conservatively (photos and complicated graphics are exceptions). Black print and one or two accent colors are best.
• Pages should be printed on one side only.
• The entire document should be single-spaced with double spaces between paragraphs.
• Don’t be afraid of white space.
• Use bulleted points whenever you can.
• Be consistent with formatting of tables, graphs, charts, titles, and section headings.
• Use neat, professional binding—no staples.
• Use a spell-checker.
• Get someone you trust to look through and read the plan.
• Include a table of contents at the beginning and an index at the end.
Your cover sheet should include all the information a reader will need to get ahold of you (company name, address, and phone number; names, titles, addresses, and phone numbers of owners) as well as the company logo, the date the plan was prepared, and the name of the person who prepared it.
Length
It’s ironic that it takes a 200-page book to explain how to write a succinct business plan. Typical business plans average between twenty to forty pages, including support materials. (Others, of course, maybe longer.) On the surface, it may seem unnecessary to do all the research and planning and organization we suggest, but think of your business plan as a crucible. The research, planning, and organization are the components you focus on in order to create a successful business. A winning business plan not only maps out the keys to a successful business but, more important, addresses the unique aspects of your business in a way that will serve your unique temperament, goals, and experience while simultaneously meeting the needs of investors and financiers.
So how long should your business plan be? The answer is simple: as long as it needs to be. How do you know how long it needs to be? You do the preliminary footwork. This book is an excellent first step. Then start writing. As you write it all out, you’ll get a sense of how long feels right. And again, have trusted friends review your work. They’ll help you determine which areas need to be fleshed out and which ones need to be pared down.
Presentation
Business plans are meant to be seen. Whether you wrote your plan to attract funding or to help with management, you will need to show the plan to someone.
• The plan’s appearance reflects your commitment to creating a winning business plan.
• The plan’s content is far more important than its appearance, but it won’t be read if it lacks a professional look.
If you wrote your business plan in order to attract funding and/or investment, you will need to get the plan into the hands of the people who can decide whether or not to give you money Most of us are uncomfortable when it comes to talking about money. Many of us were taught that it is rude to talk about something so crass. But if you want someone to give you a loan or invest in your company, you will have to get over your upbringing because you can’t just mail out your plan and hope for the best.
If you want loan or investment approval, you will need to schedule meetings to present your plan. Don’t think that just having the meeting and leaving the plan for the decision makers to read will cut it. Don’t leave something as important as your business’s future to chance. Decision makers may promise to read your plan and give it consideration, but you can’t be sure they actually will. The only way to be sure that your potential investors or funders get your message is to present it.
The presentation of your business plan should be a business meeting, a formal presentation. Even if the potential investors are your parents and your little brother, you want to present your plan in a serious and professional manner. (Remember, you can’t advertise for people to come to this meeting.) But for your preexisting audience—your friends and family and any professionals you’ve been in touch with—you might want to use a conference room. This room can be at the potential investor’s or lender’s office. If not and you lack the facilities, try borrowing space from a friend or renting a conference room. You might want to use presentation equipment, such as a computer/projector for your PowerPoint presentation. You should give your audience hard copies of your plan as well. When is up to you.
You can have the plan delivered before the meeting so that your audience will have time to formulate questions, though you run the risk of them making a negative decision before you have a chance to highlight all your positive points. Try having the plan delivered just the day before the meeting so your audience can become familiar with it without enough time to make a decision. Or you can hand out the plan at the beginning of the meeting, though here you run the risk of your audience reading while you are trying to present. Either way, have copies of your presentation slides to hand out so your audience can follow along.
Your slides and their corresponding handouts should contain short, bulleted points and be in the same visual style as your plan. Your presentation should be less formal than your plan in that you don’t want to sound like you are reading. Try to make it as much like a story as you can. Practice your presentation and get feedback from people you trust to give You honest opinions before you go before people who can make or break your business. Keep in mind that your audience can read—your slides and your handouts—so you don’t have to. Let your slides be reminders for your talk. Let them remind you what points you want to make and then expand from there.
If you wrote your business plan to aid in management, who sees the plan will depend on your business, your style, and your goals. Obviously, if the whole business is comprised of you and your spouse, there don’t need to be a lot of secrets. But if yours is a business with a rigid hierarchy with decisions made only at the top level, you might want to limit access. You might choose to share your plan with management only or show employees on a need-to-know basis. You might distribute a version of the plan (say, a version without financial detail, but with graphs and percentages instead), or you could include sections of the plan in your employee manual. It is entirely up to you. Odds are you will want to consider the twin needs of protecting sensitive information and building a sense of ownership, and only you know how to do so.
While people involved with money will have a pretty good idea why you are showing them your business plan, employees might not. You might include your business plan presentation as part of a company retreat or have a special meeting just for the plan. Maybe you want to introduce the plan to everyone at once or department by department. Wherever you choose to have your plan unveiled, be sure you are present. You may choose to deliver the entire message yourself, or you might be better served using a team approach, with appropriate managers discussing different sections. Again, it comes down to your particular approach and your particular business. Regardless, be sure to explain what a business plan is and how it should be used, why you are showing it, and what you expect listeners to do with it. Similarly, if you use the plan as part of your training program for new employees, be sure that they are not just handed the plan cold but are given the same message you gave the others.
As your business and your business knowledge grow, take some time to check back in with employees to see how the plan is being used and how employees feel it is working. Get suggestions and comments from employ ees and then use that input to improve the plan. Let the plan work as a road map, a checkpoint, and a management tool.
Your Plan Is a Living Document
A business plan is an ever-changing, never-completed document. It is always in a state of revision. With the passage of time, expertise grows, markets change, customer bases alter, and technology continues ever onward. Anyone who reads your plan should get the most up-to-date and complete information you are capable of providing. This means that even after you write the last section of your plan, you need to continue to study the markets and stay abreast of industry, market, and economic trends. Just as your business will be in a constant state of flux, so, too, should your plan be.
Anticipating Problems
Ideally, any business plan, whether written for management purposes or to attract funding, will help anticipate problems that could strike your company. Are costs of supplies going up? Is technology getting cheaper? Is competition increasing or decreasing? What is the motion (if any) of your labor pool? What advertising trends seem to be coming around again? Where is the economy in its current cycle? Are your best-selling products peaking, or are they on their downward slide? Which products are showing new strength? Use your plan to draft alternate budgets so you will have some sort of road map if good times get bad or bad times get better. Use your plan to assess whether or not your current circumstances (good or bad) are short-term or long-term.
Supporting Materials
Supporting materials are all the documents that can help convince readers of your business plan that your business is worth their time and/or money.
The documents should be introduced or referenced in the text of the previous sections so that they can stand alone in this section. These documents should need no introductory or explanatory text in this section and therefore can be simply arranged and attached to the final plan or offered as a separate document to serious investors or appropriate personnel.
As you go through the process of writing your business plan, you will think of a host of materials that can help you make the argument (to yourself, your management team, or potential lenders and investors) that your business is a good risk. These documents give credence to your arguments, and they back up your numbers. They help show how you came to your decisions and how you will make your plan work. As you prepare the plan, you should keep a notebook close by to jot down the supporting documents you reference in other sections or that you think you might want to include. Be sure you include every document that you mention in your plan. Don’t make your readers search for the information they need in order to make an informed decision (ideally, the positive decision you want them to make). Some of the support materials you should consider are these:
• Resumes. Ideally, resumes are one page and include work history, education, professional affiliations and honors, and special skills. Include resumes for all owners/partners and corporate officers (whatever applies to your corporate entity).
• Letters of reference. Your letters of reference can come from past investors, lenders, or business acquaintances (people you’ve worked for or with, suppliers, distributors, etc.) or from nonbusiness acquaintances (but avoid letters from friends or relatives) and should be assessments of your business skills.
• Personal finances. While some practitioners suggest including a balance sheet of your personal financial history as well as that of other owners/partners, I am not keen on it. Keep your personal information as private as possible.
• Leases. Include any lease agreements you have for your business (such as those for buildings, vehicles, equipment).
• Contracts. Include any contracts for your business (such as loans, purchase agreements, service contracts, even maintenance agreements).
Remember Joe’s 100,000-case gourmet mustard order? That type pe of business validation is well placed in this section.
• Other legal documents. Include any other pertinent legal documents, such as copyrights, patents, trademarks, insurance policies, and articles of incorporation.
• Other attachments. Include any other documents or information that you have referenced in the body of your plan but that do not fall into any of the above categories. These would include demographic information, maps, and the like.
Depending on your business and the information available, you might also consider attaching:
• Glossary of industry terms
• Product information
• Additional or more specific marketing data
• Marketing materials (brochures, catalogs, etc.)
• Financial analyst reports
• Newspaper or magazine articles
• Company history
• Press releases
• Web pages
Not all plans will need the same information. Those written for management purposes will not need the resumes, letters of reference, or credit reports. Even plans written to attract funding will differ as different lenders or investors will want to see different information. It is best to prepare as much information as you can so that you can easily tailor copies of your plan for various readers and institutions. And please note that the plan found in the appendix is a somewhat abbreviated version for reasons of space. Your plan may have much greater detail.
